EMB&B Art Events - are the organisators of the International Jewellery Design Fair: SIERAAD and New Traditional Jewellery International Jewellery contest.

SIERAAD 2010 takes place in the Gashouder van de Westergasfabriek, Amsterdam on the 4th-7th of November. 

New Traditional Jewellery is a design competition held every other year. The theme for 2010 is "True Colours".

SIERAAD, International Art Fair, is the only international, specialised fair where goldsmiths and jewellery designers show and sell their work directly to the public. SIERAAD also accommodates special exhibitions and jewellery shows. The SIERAAD art fair has existed since 2001 and has become an annual public event lasting four days. 

SIERAAD 2010 has moved to a new location to satisfy the growing interest of jewellery artists at home and abroad. The fair will move to the spectacular gasholder on the site of the WesterGasfabriek in Amsterdam. In actual fact, this means that SIERAAD will expand and offer more artists an opening to present their work to a wider public. Moreover, starting this year the fair will be held a month earlier, from 5 thru 8 November; in this way SIERAAD will also accommodate the wishes of foreign participants in particular.

TRUE COLOURS New Traditional Jewellery 2010 - international design contest and exhibition. 
Deadline for application: 1 June 2010.
For the design contest and exhibition 2010, the technical jury of New Traditional Jewellery (NTJ) has chosen the theme ‘True Colours’, because literally as well as figuratively this theme offers considerable scope for inspiration. 

True Colours may be approached from a social perspective, society if full of topical colour coding. Other examples may be found in heraldry, folklore and science. True Colours refers to colours and pigments. Over the centuries the palette of art history has been determined by precious mineralogical and biological pigments that were obtained from ground semi-precious stones, processed metals, and earth, seeds and plants – materials that did not always bear the test of time; in the course of time white lead, e.g. turned black. 

The link between the theme ‘True Colours’ and contemporary jewellery design is obvious. From time immemorial the significance and appreciation of jewellery have been determined by colour, among other things. From the use of gold or silver to enamels and mineralogical and biological stones: colour is a language. In the seventies and eighties it became manifest how rich this language is. The application of textiles and Perspex in jewellery led to a new form language and use of colour – an important stage in the emancipation of contemporary jewellery design. True Colours is about the history, meaning, value, magic and power of the language of colour.
Colour says something about status and social strata.
Colour can scream, curse, emancipate, help, condemn and segregate.
Colour is a statement.